This lot is closed for bidding. Bidding ended on 8/9/2026
Offered Here: The Who 1982 Schlitz Promotional Poster With TV Offer. This poster measures 30 x 36 inches and highlights "Schlitz Rocks America" and "The Final Tour." Although initially promoted as their final tour, The Who continued to perform until 2025.
Additional Information: The Who's 1982 tour was associated with the sponsorship of Schlitz Beer, part of a larger campaign called "Schlitz Rocks America." It marked a significant series of performances for the band, occurring shortly after the release of the album "It's Hard." The band performed across the United States, and despite the "final tour" tagline, The Who's live legacy extended for decades beyond this tour.
Condition: The poster is in very good condition, preserving the vivid colors and bold design typical of the period.
SKU: MKS1266